British Beer Company
The former "Coral Seafood", in Worcester, Mass, after a short stint as "Urban Kitchen" has been re-opened as the British Beer Company. We went to check it out, and liked it. Worcester has not been especially fertile ground for midprice/casual chains, but I predict that this small chain will do well here. The professional decoration reminded me of the "British" "pub" at Epcot, and as a guy who works in construction, I can report that they spent a pile of money on the build out. The staff is well trained, and the food is good. The "brought in" deserts are popular, but IMO nothing special. www.britishbeer.com
Although the above is positive, I miss Coral. I am told that seafood is hard to do right, due to high food costs. Coral tried to control costs by sending the owner's Dad to Boston each day to buy fresh fish right off the boat, first in a small truck, and then in a car with coolers in the back seat. The follow on Urban Kitchen never caught on, IMO, because it was too expensive for what it was,,,,,,,,,,,and Worcester restaurants compete hard.
BBC (as British Beer Co is known), knows what to do to compete, has far lower ingredient costs, and I expect that they will do well.
post edited by tmiles - 2016/05/04 10:27:06