Discontinued Cereal Packaging and Premiums
The thread on Discontinued Cereals got me thinking about the packaging and premiums of the cereal.
Remember when Post cereals chanaged the shapes of their boxes? Rather than the tall, shallow boxes that were the Kelloggs-inspired industry standard, Post switched to shorter, deeper boxes that stored better on cupboard shelves. Instead of opening the entire top, you opened a smaller flap, about 1/3 of the top on the left side (that was so a right-handed kid would pour the cereal while still looking at the box front).
The problem was that the smaller boxes looked smaller on the grocer ghelves. Frontage is everything.
Every now and then someone has the idea to attach reading matter to the cereal box. Sunday Funnies was a recent example, a cereal box with a foldout back filled with King Features strips. The idea was that while Dad was reading the newspaper, the kid could read the comics printed on or attached to the box. Kudoes for promoting the idea of families eating breakfast together, demerits for suggesting they should ignore each other while doing so. The problem with comic boxes is, even if you attached a comic book to the box, it still didn't take long to read. And then why reread the box the next time? And-- the death knell for this idea-- why by a second box when it has the same comics on it?
Back when turntables still ruled the music world, there was a technology that produced "flexi-disks", thin sheets of plastic capable of being played on a turntable. Sugar Crisp used these for a couple years, offering a variety of songs by The Archies ("Sugar Sugar" being an appropriate choice) and Bobby Sherman. You carefully disected the box, cut out the record, punched out the hole, placed it on the turntable, and played! Try doing that with a CD.