Re: Products that I really like
Envy (tm) apples from Enza in New Zealand. Enza apples usually have a floor price of $2 to $3 a pound here on the east coast, but they must have made a deal with WalMart to blow them out at just 97 cents a pound. The large, crisp, prime, tray pak apples must have costed a buck just to pack and ship. With the 2019 US crop coming on line, the Enza executives must have felt pressure to move product.
The apples themselves are great, but Envy is a trade mark which is a grower/co-op ploy to get higher prices with an "exclusive " product. Called a "club apple" in the industry, growers are flocking to "club apples" in an effort to remain profitable. Cosmic Crisp (tm), from Washington state, coming out in December, has the "potential" to become the biggest club apple of all. I have my doubts. Growers "need" to get about $4/lb, retail for Cosmic Crisp. They may pull it off this year with just a small crop to move, but marketing executives must be scared s...less, looking at Envy, which has gone from $3/lb darling to cheap in just 2 or 3 years.