RE: Selling Pizza Restaraunt Business
Only half the picture is where and how you list your restaurant for sale ... Just as important to attracting potential buyers is something that can be summed up in two words .... "good will"
Regardless of how you get the info out there, one of the biggest selling points is going to be the "good will" that you have developed ... and that will be a big part of what your selling price is based on.
These are things like:
Repeat residential business ... you should be able to provide a "study" of sorts, with numbers attached, illustrating your "dedicated, repeat customership". Look thru your orders and match by any number of ways ... first of course just by phone number (repeat orders from a number) ... by geographic area using zip code, street address and/or phone number prefix (if this helps illustrate the areas your business comes from).
Also though not exactly "good will" per se, illustrating your sales by time, day-of-the-week, promotion etc will be similar attractive figures for a purchaser to see.
An excel spreadsheet can help with sorting and compiling such information. Also illustrating your business by dots on a street map (whether computerized or by hand) will be an attractive and useful illustration of sales and/or repeat business.
Your exposure in the community ... charity work if any; participation in any community events; sponsorships; little-league teams sponsored etc etc.
a report which illustrates your commercial/business customers... similar to the 'repeat residential business' above, but with businesses. You might even "juice-up" your apparent business clientele numbers by sending over free pizza and/or hot breadstix to local companies as an incentive to get their business ... particularly any company in the sales business, stockbrokerages, computer and copier sales, also doctors offices etc..
As far as actually where to list your restaurant for sale, I don't have any specific suggestion except that you might considering calling up every pizza-restaurant (and similar) owner in the area and offer your restuarant for purchase before any broker becomes involved.
Finally, even without a broker, don't forget to always retain a good business attorney with experience in restaurant sales when selling.