I saw a story in the paper yesterday. It was not a local story, so it may have been a space filler in your paper too.
A "thing", now, is "uncured" bacon. Read what is in it, and it will say something like, "....no added nitrates or nitrites, except what is naturally in celery juice". The food scientist interviewed opines that a nitrate is nitrate, and it is the same if it comes from a bag of cure powder, or celery juice. Look for the truth in advertising folks to get involved.