RE: SIGNAGE: important? image rich
The best signage I've seen was Burma Shave's, 'way back when. I don't even remember the colors, but the idea of short, catchy, rhymed phrases made them memorable--and popular. I like your message, but (to me only!) the lettering seems distracting. Most people read pretty much left-to-right; and a consistent font might work better. Finally, maybe you need a little more empty space (do I mean wider kerning and margins?). No offense intended!