I think flame wars go on because people don't wait until they're calm and have their thoughts collected and can articulate properly.
I once wrote a long rant to the San Francisco Giants Fan Forum after falling into their fire pit (losing is not good) and sat back waiting everyone to respond demanding I be hired as General Manager.
Nope.Nada,Nunke I got just one response. The response ?
" Paragraphs are our Friends "
I immediatly calmed down then started laughing out loud. Life is too short!