Originally posted by Tedbear
Originally posted by brentk
It's funny how different food sits can have the exact opposite threads about the same topic. Over on Chowhound there is a thread blasting Gevalia coffee. Some posters are claiming that what is sent out in mail order is not the same stuff that is served in Europe.
Well, since Gevalia is owned by General Foods (or whatever they are calling themselves nowadays after separating from Philip Morris), and since they also are the people who purvey Maxwell House (the coffee mediocrity of America), it would not be surprising to learn that they market different coffee in the US. Most Europeans would not drink the coffee that is typically sold in the US.
Many years ago I worked for General Foods in marketing research (pre-Kraft, pre-pre Philip Morris). Yes, they had different products internationally, for example a wonderful "Kaffe Hag" a truly potable instant from Germany.
They also had different US formulations, for example Maxwell House had a "Pacific Blend" that was weaker than Eastern US Maxwell House (they were both sold under the same name - the "Pacific" was an in-house term). They saw that (at the time, pre-Starbucks, yes there was that time) Easterners were more familiar with European coffee and prefrred it darker