Re:I am not a chocolate snob
When I was a kid in California, quality boxed chocolate was always about See's Candies. The other brands, such as Whitman's and Russell Stover, never came close. I haven't had See's in years, but most other brands still seem lacking to me. One exception is Jacques Torres chocolates which I had in NYC a couple of years ago--truly delicious. Another exception are some truffles and chocolates I had in Madrid a few years back. But for the most part, I guess I've hit a chocolate wall.
I never did care much for most chocolate bars; even Ghirardelli has never wowed me. When I was a kid I liked rice chocolate bars like Krackel, but recently the only chocolate bars I've enjoyed are the Vosges bars--more for the flavorings than for the chocolate itself--and some Icelandic chocolate bars I've used for baking.
When I was a kid, white chocolate became something of a trend item, but I never really cared for it. Nowadays, if I have chocolate, I prefer an occasional cup of hot cocoa. I rarely care for chocolate in candy, though I do like dark chocolate-covered orange peel and ginger.