Ice Cream Ira's Mixin' Magic
The rise of the Coldstone Creameries got me laughing as this "new" chain is basically a copy of a place I used to go to in the Stratford Square mall (far west Chicago suburbs) in the early 80s. Ice Cream Ira's was on the mezzanine level, above the Food Court proper but below the upper level with the main cinemas.
The front counter had a glass-front showing the available mixin's. Waffle cones were on hand, as were more mundane containers. And the counter was a long slab of white marble.
The choice of ice cream--- vanilla. But you were there for the mixin's anyway.
The fare was a bit pricey and I was in a major cash crunch at the time so I didn't eat there much. But what I recall was that the fare was quite good and certainly original.
Marble Slab Creamery started a year or so later, but far south of Illinois (Texas, actually) I'm guessing there was something in the Cosmic Ice Cream Continuum that was calling forth the joining of marble and ice cream across the world.....