Ritz The Ultimate Cracker

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2008/10/29 20:13:19 (permalink)

Ritz The Ultimate Cracker

Ritz The Ultimate Cracker

Crackers come and go and most are unremarkable, they are only crackers after all. Then there is the Ritz cracker holding its own in a class by itself.

Ritz was born in the middle of the Great Depression, a hard times cracker that was...well ritzy, classy and above all affordable. The product was a work of genius, a thick rich, buttery tasting cracker with fantastic mouth feel, good on its own or with additions. A cheap and good diversion making a desperate people feel the good life was still available and just around the corner.

Ritz has held its reputation through the years and is rather iconic to this day. In good times and bad this little round cracker thrives as an inexpensive treat with a premium reputation.
From Depression Era mothers adding bits of leftovers to the cracker to modern millionaires making fantastically expensive additions to this simple cracker, the Ritz cracker remains the iconic American cracker, beloved by both rich and poor. Quite a feat for a cracker.

Well, that's what I think, anyway. What do you think?

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